The essentials of corporate videos at a glance:
- A corporate video is primarily a promotional video, but it can also be used for recruitment or training purposes.
- Corporate videos are used in marketing, sales, recruiting, internal communications, and at trade shows, but are generally not used for B2C advertising.
- The production of a corporate film consists of the following steps: defining objectives, concept and production plan, pre-production, filming, and post-production.
- The cost of a corporate video ranges from a few thousand to tens or even hundreds of thousands of euros, depending on the scope and complexity of the project.
- The most significant cost factors for a corporate video are the video's length, concept and scope, filming locations, equipment, buyouts for voice-over artists or actors, as well as team size and post-production.
- For every corporate video, music rights, consent forms, and usage rights must be legally clarified, which is ideally handled by the film production company.
- Corporate videos are most effective when shown in person—such as during sales meetings and at trade shows—or when shared with the right audience via websites, social media, or YouTube.
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What types of corporate videos are there?
A corporate video is primarily a promotional video for a company. These two terms are used interchangeably. It conveys an overall picture of a company, its values, and its culture. The goal is to build trust and goodwill toward the company.
The umbrella term “corporate film” sometimes encompasses or includes other formats, each of which, however, has its own core concepts:
- Product video: highlights a product or service, showcasing its features, benefits, and potential uses.
- Recruiting video: is aimed at potential applicants. It showcases the work environment, team culture, and career opportunities.
- Explanatory video: breaks down complex topics into their essential elements. Often created as animations or hybrid formats to ensure the content remains easy to understand.
- Training video: used for internal knowledge transfer, such as for workplace safety, compliance, or onboarding.
- Event or trade show video: documents events or summarizes them for external audiences.
- Project or showcase video: highlights client projects, partnerships, or case studies to demonstrate expertise and experience.
Companies often use a combination of these formats. For example, a corporate video might be supplemented with short recruitment clips, or a product video might be released alongside a concise explanatory version.
How is a corporate video made?
A corporate video is created in several steps: starting with defining the objectives, through the concept and filming, all the way to editing and release. The process is similar to a traditional film production, but is tailored to a company’s communication goals.
Briefing & Objective Definition for a Corporate Video
- The key messages are identified.
- Target groups are identified and prioritized.
- The planned channels for publication are being determined.
Concept & Storyboard for a Corporate Video
A script is developed based on the briefing. Next, stylistic elements, visual language, and tone are defined. A storyboard or mood board visualizes the planned sequence.
Pre-production of a corporate video
Filming locations are selected and prepared. At the same time, protagonists, voice-over artists, and/or actors are cast. Technical requirements such as camera, lighting, and sound are also planned. Legal issues such as filming permits and music rights are also addressed.
Shooting a corporate video
- The planned scenes are brought to life under the director’s guidance.
- Camera, lighting, and sound are used in such a way as to achieve the highest possible quality.
- Depending on the format, interviews, game footage, or animated elements may be included.
Post-production of a corporate video
- The raw material is sorted and cut.
- Next comes post-production, which includes music, sound design, and color grading.
- Animations, graphics, and text elements are inserted.
- The final version will be adapted to the corporate design and the target platforms.
Release and Distribution of the Corporate Video
The finished corporate video will be published on the website, social media, YouTube, or internal platforms. Short versions, teasers, or subtitles will be created for selected channels.
The corporate video can also be adapted into other formats, such as ads or recruitment spots. This is a great way to maximize the video’s impact, ensuring that the costs and effort involved in the entire production are well worth it.
How much does a corporate video cost?
The cost of a corporate video varies widely depending on the scope of the project. Budget-friendly productions start at a few thousand euros. Larger projects involving extensive filming, animations, and multiple versions require significantly higher budgets.
- Complexity of the concept: A simple interview film requires less planning than a staged production with actors or elaborate animations.
- Number of shooting days: Each additional shooting day increases staffing and equipment costs.
- Filming locations and logistics: Productions that take place at multiple locations or require special sets incur higher costs.
- Team size and equipment: Multiple cameras, drone footage, or high-end technology will have an impact on the budget.
- Post-production: Editing, color correction, music, graphics, or 3D animations can significantly increase the workload.
- Rights and licenses: Costs for music, voice-over artists, or visual material must be taken into account.
Typical budget for a corporate video
- Entry-level pricing: starting at approximately €5,000 for simple formats that require minimal production effort, such as interviews or a short recruitment video.
- Mid-range: €25,000 to €50,000 for standard image or brand films, including concept development, several days of filming, and professional post-production.
- High-end segment: €100,000 and up for elaborate scenic productions, technically demanding shoots, or films with extensive animation.
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What legal considerations should be taken into account when producing corporate videos?
When producing a corporate video, several legal considerations must be taken into account. These include music and image rights, consent forms from individuals, and contractual provisions governing usage. If these issues are clarified in advance, the video can be used later without any restrictions.
- Music rights: You must have the necessary rights to use any music included in your work. Often, people use GEMA-free tracks or original compositions.
- Consent forms: Individuals who are recognizable in the film must provide written consent. The same applies to private filming locations or trademarked properties.
- Image and trademark rights: Logos, artwork, or copyrighted designs may only be used with the rights holders’ consent.
- Buyouts: When working with voice actors or performers, buyouts must be clearly defined.
Practical recommendations and tips for corporate videos
- All rights and permissions must be clarified before filming begins.
- Different distribution channels—such as social media, trade shows, or the company website—often require separate versions of the corporate video.
- Subtitles and audio description improve accessibility and are required in some contexts.
- Contracts should ensure continued use over several years in order to avoid the need for additional licensing.
Corporate videos in Berlin and the surrounding area
Plan and produce your corporate video
A corporate video can be used for many purposes: as a promotional video to strengthen the brand, to explain services, or as a recruitment video to attract new employees.
We at Company 11 are a corporate video production company based in Berlin. We’ll work with you to define your film’s objectives, handle all the planning, and produce the film for you.
- 10+ years of experience producing videos
- Over 1,000 videos produced for a wide range of industries
- 100+ satisfied customers who have successfully conveyed their messages: A promotional video can evoke emotions and thus create a stronger connection between your audience and your company.
Corporate Video – Frequently Asked Questions
What is a corporate video?
A corporate video is a film that companies use to showcase themselves, their products, or their services. It serves as a tool for both internal and external communication and includes various formats, such as image, brand, and recruitment videos.
How long should a corporate video be?
Most corporate videos are between one and three minutes long. Shorter versions are suitable for social media, while longer formats are better suited for internal use or training.
How much does a corporate video cost?
Depending on the scope of the project, costs range from a few thousand euros to tens or even hundreds of thousands of euros. Factors that influence the cost include the duration of filming, the size of the team, the equipment used, and the scope of post-production.
Where can corporate videos be used?
Typical channels include the company website, social media, YouTube, trade shows and events, internal platforms, and sales presentations.
What types of corporate videos are in high demand?
Recruiting videos, short social media clips, and explanatory videos are produced particularly frequently because they directly contribute to brand building.
