The cost of a professional promotional video typically ranges from €8,000 to €30,000. Simple social media productions fall at the lower end of this range, while cinematic brand films for large companies require budgets starting at €25,000. Exceptionally complex or ambitious productions can even cost in the six-figure range. The main factors determining the price are the number of shooting days, the size of the crew, and the extent of AI usage.
The cost of a corporate video is primarily determined by the number of shooting days, the size of the film crew, and the amount of post-production work involved. Pre-production and post-production account for approximately 30% to 40% of the budget. The largest portion is allocated to on-site production, as personnel, equipment, and logistics must be billed on a per-day basis.
Pre-production: Concept Development and Planning
During this phase, the content of the promotional video is planned, because a video that does not clearly address its target audience generally fails to have the desired impact.
Dies ist der kostenintensivste Teil, da Personal und Technik für die Dauer der Aufnahmen benötigt werden.
In dieser Phase werden Bild und Ton finalisiert, sodass aus dem Rohmaterial ein stimmiges und hochwertiges Endprodukt entsteht.
| Part of the promotional video production | Impact on the budget |
| Number of shooting days | High. Every additional day increases on-site production costs. |
| Actors, extras, voice actors | Budget. Fees plus buyouts (usage rights) must be factored into the budget. |
| Animations and VFX | Medium. Complex 2D or 3D animations significantly increase the post-production workload. |
| Travel Expenses & Accommodation | Low to moderate. Depending on the distance from the filming location. |
Preisunterschiede bei Imagefilmen entstehen durch die Tiefe der strategischen Planung, die Qualifikation des Personals sowie den Umfang der eingeräumten Nutzungsrechte.
Low-cost providers often simply implement the script provided by the client, which is given little attention in terms of content but is therefore more affordable. A professional agency like Company 11 invests time upfront to understand the client’s vision and translate it into an emotionally compelling message. This consulting service ensures that the film achieves its marketing goals, but it does increase the workload during pre-production.
Key takeaways for your planning: Before you compare offers, you should clarify the following points:
A significant portion of the price goes toward the rights to use music, voice actors, and performers.
When comparing prices, make sure to check whether the following items are included in the fixed price:
A promotional video is always just one component of a company’s overall public image and fits into the broader mix of its website, social media, customer reviews, and in-person interactions. As a result, the ROI of a single video can rarely be determined in isolation; rather, it must be viewed as a reinforcing element within a well-functioning marketing mix.
Although artificial intelligence speeds up many processes in post-production, the core of a high-quality corporate video remains creative craftsmanship. While AI can optimize existing footage or generate standard scenes, it cannot capture genuine emotions on location, authentically portray a company’s unique culture, or replace physical camerawork on your premises.
The cost savings achieved through AI are primarily realized in pre- and post-production. Tasks such as creating storyboards, adding subtitles, or generating AI voiceovers become easier and therefore more cost-effective. However, value-adding factors such as strategy, direction, and technical precision still require time and expert knowledge.
The production of a promotional video is divided into several phases:
Step 1
During this phase, ideas are gathered, a script is written, and a storyboard is developed.
Step 2
This is where the organizational planning takes place. Filming locations are selected, the crew is assembled and briefed, and the shoot is prepared so thoroughly that everything goes according to plan on the day of filming.
Step 3
During this phase, the actual footage is shot, often at various locations and using different camera angles.
Step 4
In the final phase, the footage is edited, color corrections are made, animations and effects are added, and the sound is mixed.
Yes, that is possible, provided the scope is limited. In this price range, Company 11 typically produces content for social media and websites. This means: a half-day shoot, a crew of no more than two people, and a focus on authentic statements rather than elaborate productions. However, this budget is not sufficient for complex brand portraits.
At Company 11, drone footage is often already included in the budget, provided that the cameraman can operate the drone himself and local legal requirements (no-fly zones and drones weighing less than 250 grams) permit it. Complex shoots involving FPV drones, larger camera drones, or filming in areas requiring permits are billed separately based on actual costs.
Our quotes include two rounds of revisions as standard. This ensures that all feedback is incorporated and that the project stays on schedule. Any additional changes after final approval will be billed at fixed rates.
With us, the usage rights for unlimited use in terms of time and location on your own channels (website, social media, trade shows) are included. Additional licensing fees for voice-over artists, music, or actors may apply only when the content is used for paid TV commercials or large-scale cinema campaigns.
A professional promotional video relies heavily on its audio. We allocate a portion of the budget to high-quality sound design and licensed music. Poor-quality audio would detract from the visual quality. We therefore work with professional sound designers and licensed music, which is reflected in our pricing.
